A national magazine has rebranded after people confused it for a Reform UK publication.
The United Reformed Church said that after 52 years in print, it’s been forced to change the name of its magazine Reform to prevent future mix ups.
It comes after a number of people signed up in the hope they’d receive a publication full of Nigel Farage’s political babble. Insteadly, they were greeted by religious content.
The national magazine has now been rebranded to Reformed following a poll. 86% of readers said they supported a change.
There are many United Reformed Churches (URC) across Wiltshire, including Mere, Malmesbury and Swindon.
Stephen Tomkins, Editor of Reformed, said: “We’d talked about changing the name for a few years as Reform UK became more prominent. But at first, we took the view, ‘It was our name first!’”
He added: “Then readers started telling us the name was causing confusion and consternation in local churches.
“The URC is not attached to any political party and does not want the name of its magazine to suggest that it is.
“The URC’s General Assembly has taken positions on public issues that are at odds with Reform UK policy, e.g. on migration and asylum, but Reform UK is not the only UK party for whom this is true.”
The new title is intended to retain a clear link to the United Reformed Church while avoiding further political misunderstanding.
