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Home Wiltshire news

Man dies after collapsing outside supermarket in Wiltshire town

byEstelle LeggandDaniel Jae Webb
15 January 2026 • 5.28pm
Man dies after collapsing outside supermarket in Wiltshire town
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A man has died after collapsing outside a supermarket in a Wiltshire town.

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Emergency services were called to Sainsbury’s in Rowden Lane, Bradford on Avon, at around 11.20am on Wednesday (14 January).

A man, aged in his 80s, suffered a medical episode in the car park – with medics battling to save his life for around an hour, according to a witness.

Despite their best efforts, he was pronounced dead at the scene.

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Police closed the car park to allow 999 crews to work. Sainsbury’s was also closed. A private ambulance attended, and the car park reopened at around 2pm.

South Western Ambulance Service confirmed that two double-crewed land ambulances and an operations officer were tasked.

A spokesperson for Wiltshire Police said officers attended reports of a sudden death.

“There are no suspicious circumstances and our thoughts are with his family”, they added.


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